Elevate your wine experience
Alex by INSomm
Your personal sommelier, tailored to your palate. Discover bespoke wine recommendations and flawless pairings instantly, stripped of traditional pretension.
Membership
Explore our membership plans
£3.99/month or £36/year
- 4 Curated Pairings a Month. Never guess at dinner again. Ask Alex for up to four flawless wine pairings each month, tailored effortlessly to your meal.
- Instant expert guidance. Experience the luxury of a personal sommelier for your special moments, at a gentle price.
£5.99/month or £49.99/year
- Personalized taste profile and all your favorite historical selections.
- Unlimited Pairings. No limits, no boundaries. Ask Alex for flawless pairings at every dinner, lunch, or impromptu tasting event.
- Bespoke Flavor Discovery. Search for your next glass beyond a simple label. Request high-end recommendations based on specific flavors, desired body, or regional characteristics.
£9.99/month or £89.99/year
- Everything in The Curator, enjoy unlimited pairings, your personal taste profile, and bespoke flavor discovery.
- Instant Menu Scanning. Simply snap a photo of any restaurant food menu or wine list. Alex instantly cross-references both to highlight the absolute best pairing options on the table.